FTA trains salespeople to stay calm and in control on the calls that matter most, through AI role-play with Trina, a prospect who doesn't know your script and won't follow it.
Show Me How It Works ↓Built by Garrett S. Moore: $750K+ written off his own pen in three years.
That feeling
It's the night before the appointment, and you're doing the math. If this one closes, the month is OK. If it doesn't...
So you walk in carrying the deal and your bills. The prospect can feel it. You talk faster. You skip a discovery question. You hear "let me think about it," and something in your chest drops.
That pressure is costing you deals. Not because you're bad at sales, but because nobody ever let you practice under pressure before your money was on the line.
Why the script won't save you
And they always go off-book.
They ask about price before you've shown any value.
The spouse walks in halfway through.
They agree with everything, then stall.
They ask the one question you were hoping they wouldn't.
When that happens, a memorized line can't help you. Only instinct can, and instinct only comes from reps.
Right now you're getting those reps on live prospects, on real commission, with your rent on the line.
FTA gives you somewhere else to get them.
Meet Trina
Trina is an AI prospect, built from real sales conversations. She has her own budget, her own doubts, and her own reasons to say no. Some days she's warm. Some days she's guarded. Some days she's already talked to your competitor.
Pick a scenario. Start talking, unscripted.
Ask, listen, adapt. She reacts to what you actually say.
Where you listened, where you rushed, where the deal turned.
Sharper this time. Every rep plants something.
Miss as many times as you need with Trina, so you miss less with the people who pay you.
Why "Farmers"
A farmer prepares the soil, plants with intention, tends it every day, and trusts the harvest. Selling works the same way. When the groundwork is done, the close shows up without you chasing it.
FTA is an independent sales training academy, not tied to any company. The skills go with you to whatever you sell.
Who's building this
I've written over $750,000 off my own pen in three years.
I know what it's like when the next deal decides whether the month works. I also know the difference between selling from pressure and selling from calm, and that the people who learn the second one don't go back.
I'm building FTA with a small group of Founders first: people who sell for a living and want to get sharper this year, not someday.
What a Founder gets · one full year
This is for you if
This isn't for you if
So here's what it costs
I'm not promising you'll close more. Nobody honest can promise that. What I'm offering is a full year to practice the moments that have been costing you, with Trina and with me.
No. You practice live conversations. The work happens inside the conversation.
No. Beginners get a safe place to stumble. Veterans get a sparring partner who won't let them coast.
Trina, as she stands today, plus every upgrade through your year.
No. FTA is independent, and the skills apply to whatever you sell.
[REFUND / GUARANTEE ANSWER]
You can keep practicing on the prospects who pay your rent, or you can get your reps where it's safe to miss.